Marketing News



You can use the internet safely! In this book Leo covers the the things you must do, the software you must run and the concepts you need to be aware of – to keep your computer and your data safe as you use the internet. It’s really not that hard, and once things are in place it’s not even that time consuming. But it is necessary.


Retailers Warn ‘Risk to U.S. Consumers Grows’ with Tariff Escalation


Wednesday, September 19, 2018

The National Retail Federation (NRF) issued the following statement from president and CEO Matthew Shay regarding the Trump administration’s plan to move forward with additional tariffs on Chinese goods.

“As thousands of businesses have testified and explained in comments to the administration, tariffs are a tax on American families. It’s disappointing that, despite the voices of those impacted, the administration continues to advance harmful tariff policies that threaten to weaken the U.S. economy.

“Every time this trade war escalates, the risk to U.S. consumers grows. With these latest tariffs, many hardworking Americans will soon wonder why their shopping bills are higher and their budgets feel stretched.

“We cannot afford further escalation, especially with the holiday shopping season right around the corner. The mere talk of tariffs on all remaining Chinese imports is of serious concern to retailers since tariffs of that magnitude would touch every aspect of American life. Achieving better trade deals is an important priority, but there is nothing better about it when American families are forced to pay higher prices for everyday purchases.”

NRF and more than 100 organizations recently launched a multi-industry coalition – Americans for Free Trade – aimed at opposing tariffs and highlighting the benefits of international trade to the U.S. economy. The new coalition is coordinating with Farmers for Free Trade in a multi-million dollar national campaign known as Tariffs Hurt the Heartland.

The campaign is focused on telling the stories of the American businesses, farmers, workers, and families harmed by tariffs through town-hall style events, grassroots outreach to Congress and the administration, social media, rapid response, and digital advertising.

This week, the campaign is holding events in Chicago and Nashville, followed by events in Pennsylvania and Ohio next week.

About NRF

The National Retail Federation is the world’s largest retail trade association. Based in Washington, D.C., the NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants, and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Retailers respond to preliminary NAFTA deal With Mexico

WASHINGTON — The National Retail Federation today issued the following statement from President and CEO Matthew Shay after the United States and Mexico announced a preliminary deal on the North American Free Trade Agreement.

“Coming to terms with Mexico is an encouraging sign, but threatening to pull out of the existing agreement is not. NAFTA supports millions of U.S. jobs and provides hardworking American families access to more products at lower prices. To preserve these benefits and protect complex, sophisticated and efficient supply chains, the administration must bring Canada, an essential trading partner, back to the bargaining table and deliver a trilateral deal. We hope all parties will resolve their remaining differences, and we will assess any final agreement based on whether it promotes U.S. economic growth and continues to improve the lives of American workers and consumers.”

Earlier this year, an AT Kearney study prepared for the National Retail Federation and other retail associations found that without NAFTA, American retailers and consumers would face up to $16 billion a year in higher costs.

If you send out emails in regards to your business make sure you understand the Canadian Anti Spam Laws.

One area of confusion is the consent required.

From Canada’s Anti-Spam Legislation (CASL) Guidance on Implied Consent

What's the difference between express and implied consent?

Express consent means that a person has clearly agreed to receive a CEM, either in writing or orally. The recipient must take a proactive action to indicate their express consent (in other words, express consent must be obtained through an opt-in mechanism, e.g. signing up at your website). Remember that an electronic message that contains a request for express consent is also considered to be a CEM under CASL and therefore is not a method through which express consent can be obtained. Express consent is not time-limited: once express consent is obtained you are able to send CEMs until the recipient notifies you that they no longer want to receive them. For more information on requirements for obtaining express consent, please see Compliance and Enforcement Information Bulletin CRTC 2012-549.

You may rely on implied consent for sending CEMs if it is done under certain conditions, as set out in section 10(9) of CASL. This may include having an existing business relationship (EBR) based on a previous commercial transaction with the recipient; or having an existing non-business relationship based on, for example, membership in your club, or if the recipient participated as a volunteer for your charitable organization; or where a person makes their email address publicly available by publishing it on a website. In the latter case, this conspicuous publication of their email address must not be accompanied by a statement indicating they do not want to receive CEMs at that address. If the statement is not present, in order to send a CEM, the message must relate to the recipient's business role, functions or duties in an official or business capacity. There is a time-limitation attached to the life of the implied consent (more on this below).

If your situation does not meet the categories of implied consent set out in CASL, then you cannot rely on implied consent to send CEMs. The only way to obtain express consent via e-mail is if you have implied consent to send the message.

Checklist for a successful website:

1) Do research -
     Understand what you want the site to accomplish

2) Put together a website specification - 
    Get input from everyone involved and lay out a brief explanation of how to make these ideas work on the site

3) Design the site - 
    Each company is different and the site should showcase the best of the company. Don't be part of the cookie cutter                      mentality.

4) The internal page designs -
     Each page should bring the customer closer to the buy, wether you are selling a product or a service.

5) The responsive breakdown -
     Make sure your new website is responsive and displays well with all devices. Computers, laptops, mobile phones and                   tablets.

6) Designing with content in mind -
    Content is the most important aspect of your site as this will help your rankings with the search engines.

7) Development -
     Make sure your site shows well on all the different browsers people use and if you use a lot of images make sure they are           optimized for maximum speed of your site loading

8) Add in content -
    After your site is live make sure you know how to add in your own content on an ongoing basis to keep the site fresh and           engaging

9) Updating your metadata -
    Make sure the page titles and descriptions on the metadata tags are current and keep them updated as you update the                content of your site.

10) Get ready to launch -
       Ensure that Google has your currant sitemap and that all domain names are pointed at the new site


If you have a website then you need to be GDPR compliant. The new Data Protection Rules for the European countries comes into effect May 25, 2018. 

You will need a Privacy Policy and Terms Of Use for your website in order to be compliant with the new rules.

Don't take chances get your website updated as soon as possible if you have not done so already.

For most websites that use cookies, collect email addresses, names, etc then they MUST have a Privacy Policy that lets users know how that information is being collected and how it is being used.

Here is a sample of a simple Privacy Policy.......PRIVACY POLICY


NRF Study Finds Millennial Parents Shop Differently Than Those From Other Generations

Katherine Cullen
NRF Director of Retail and Consumer Insights

“Whether it’s using a subscription service to make sure diapers don’t run out or going online to research the best crib or car seat, millennials shop differently than other parents.”

WASHINGTON – As millennials reach their late 20s and 30s, many are reaching their next step in life: parenthood. And findings from the spring edition of the National Retail Federation’s quarterly Consumer View report released today provide insight into how these new parents shop, spend and engage with brands differently than parents in other generations.

“The millennial generation has at turns confounded, inspired and challenged researchers and analysts with their spending habits,” NRF Director of Retail and Consumer Insights Katherine Cullen said. “As many millennials move into parenthood, we are beginning to see how their expectations and shopping preferences compare with those of previous generations. Whether it’s using a subscription service to make sure diapers don’t run out or going online to research the best crib or car seat, millennials shop differently than other parents.”

Born between 1981 and 1994, millennials are parents to 50 percent of today’s children, more than 1 million millennial women become new mothers each year, and millennials make a significant contribution to the $1 trillion U.S. parents spend annually on raising their children.

Millennial parents differ from other parents both in their lifestyle and shopping choices. According to the report, 40 percent hold a graduate degree, or more than double the 19 percent of other parents, and 69 percent of respondents earn more than the national median income of $59,000 a year, compared with 53 percent of other parents. Millennials also hold a positive outlook on their futures: the generation’s consumer confidence has risen by more than 20 percentage points since 2008, and a third feel that their financial situation has improved over the last year. And 80 percent of millennials with children are in their 30s.

With so much information available on mobile devices, millennial parents turn to their smartphones at every point during shopping. The study found 78 percent use their phones to research products (compared with 58 percent of other parents), 75 percent to check prices or availability (also compared with 58 percent) and 71 percent to pay at checkout or place an order (51 percent). In addition, 71 percent will leave a review, process a return or chat with customer service after purchasing, compared with 43 percent of other parents.

Millennial parents are often in a hurry, and 86 percent have used same-day shipping compared with just 67 percent of parents from other generations. And they’re willing to pay for convenience – only 53 percent expect free shipping on small orders under $50 compared with 66 percent of other parents. Subscription services – which can supply automatic refills and discounted prices on items such as diapers, formula and baby wipes – are used by 40 percent, compared with 18 percent of other parents.

“To keep parents of any generation happy, brands and retailers must deliver on both price and quality,” Cullen said. “But millennials are very concerned about good customer services and are twice as likely to back out of a purchase for lack of it. For millennials, service ranks ahead of convenience, selection and loyalty programs.”

Millennial parents say where they shop matters, with 44 percent only shopping at brands that reflect their social or political values, a factor cited by only 23 percent of parents from other generations.

Once a brand gains the loyalty of millennial parents, they are much more likely to stick with it than other parents. The survey found 49 percent remain loyal to a brand despite cheaper options, compared with 30 percent of other parents. And 52 percent will remain loyal despite more convenient options, compared with 35 percent of other parents, and 64 percent will shop at a brand they are loyal to before looking at a competitor, compared with 54 percent of other parents.

This nationally representative survey targeted 3,002 U.S. adult consumers 18 or older between January 30 and February 18.

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Watch for more news to come